Persuasive Analysis #1 (TRESemme)

TRESemme’s advertisement for the product Big Boost is flamboyant and appeals to both women and girls of all ages. However, the writer/creators of this advertisement apply ethos, persuasion based on the writer’s character or image, to make the product appealing. If the application of the persuasion is effective, that the reader would feel inclined to believe what the ad is attempting to promote.

The writer of the advertisement seems to encompass good sense, good morals, and overall a good character. This is especially evident when the creator applies the phrase, ‘You won’t have to sell you soul to get his kind of body” to the ad. If the audience believes that, the writer/speaker has nothing but good intentions, the product advertised will sell more efficiently.

Along with the use of ethos as persuasion, the writer uses the rhetorical fallacy false need. False need is arguments that create an unnecessary desire for things. Because the writer understands that women despise expensive hair products, he appeals to the audience by saying, “Its long-lasting formulas let you pump up your hair’s volume, without deflating your wallet,” giving women the idea that TRESemme could possibly be the one product used for volume boost without expensive cost. However, some women will fail to notice that the author places to warnings of hair damage due to excessive use. The product may be cheap but women would rather have hair with no volume than damaged hair with no volume.